STRATEGIC COMMUNICATION PORTFOLIO
Jenni Denekas weaves together her experience in nonprofit communications and her design skills to create the full package: strategically sound marketing plans paired with eye-catching collateral. She has a particular interest in reaching traditionally underemphasized audiences, including Millennials (Gen Y) and Zoomers (Gen Z), who are growing into their peak buying power.
Welcome Home Kit Marketing Plan
To increase donations by enhancing outreach to Millennials and Zoomers.
Client
Our Just Future (Formerly Human Solutions)
Created
10/2022
Marketing Strategy for Increased Pet Ownership and Retention Among Millennials
Graduate school assignment to create a hypothetical marketing strategy targeting a specific audience segment.
Client
Oregon Humane Society, but really J616: Strategic Communication Marketing at University of Oregon
Created
6/2021
Save Western Monarchs
Mobilizing conservation efforts to save a monarch migration in crisis; the population is now in recovery!
Client
The Xerces Society for Invertebrate Conservation
Created
1/2019 through 1/2020
2019 Year-End Fundraising Campaign
Then-highest-grossing year-end fundraising effort in the organization’s history—second in a row!
Client
The Xerces Society for Invertebrate Conservation
Created
11/2019
2018 Year-End Fundraising Campaign
Then-highest-grossing year-end fundraising effort in the organization’s history.
Client
The Xerces Society for Invertebrate Conservation
Created
11/2018